January S-Phyre Promotion

Thinking about some new shoes for the upcoming cycling season? Ignite Your Performance with the Shimano S-Phyre SH-RC9. Shimano’s newly redesigned top-tier cycling shoe is in-stock and ready to ignite your cycling experience.

“S-PHYRE has one goal: to maximize power transmission by delivering more performance per gram, cheating the air, and using linkage effect to power efficiencies.”

Until Friday, February 8th, we’re offering an unbeatable starter package that guarantees to improve your performance and comfort from the ground up. Each set of S-Phyre SH-RC9s that we sell come with a free cleat fit PLUS two free classes.

The free classes are self-explanatory, but let us take a moment to explain to you why you need a cleat fit with your new shoes, whether those be the new S-Phyres or otherwise. Almost every new shoe you buy will feature a slight difference in sole shaping, thus requiring slightly different cleat placement to allow for maximal power transfer and efficiency per your unique anatomy and pedaling mechanics. This seemingly simple element is critical to your central connection to your bike and often overlooked in its ability to transform a rider’s connection with his or her bike.

We’re excited to help you find your perfect cleat position with your new S-Phyre purchase! Have you recently purchased a different shoe but interested in a cleat fit? We offer these services for just $150. Call us to schedule a cleat fitting today.